- +10%
Actual ROAS
Zebra Strategic Holding Limited sought to enhance their online presence and streamline their recruitment process. Through a targeted SEM campaign, I successfully drove 520K clicks and 15M impressions, achieving a 3.47% CTR and a 10% Actual ROAS. Additionally, I improved the user experience by designing a user-friendly UI/UX for their HR app, making it easier for candidates to apply and for the company to manage inquiries.
About Zebra
Zebra Strategic Holding Limited is a leading HR solutions provider, offering comprehensive recruitment and staffing services to businesses across various industries. Committed to connecting talent with opportunity, Zebra Group employs innovative strategies to streamline the hiring process. To support their digital growth, I developed and managed effective Google Search Ads campaigns, alongside designing an intuitive UI/UX for their HR app, enhancing both their online visibility and user experience. Below are three examples of the search ads created for this campaign.
Impressive SEM Results
Our SEM campaign for Zebra Strategic Holding Limited delivered outstanding results, generating 520K clicks and 15M impressions. With a CTR of 3.47%, the campaign effectively increased their online visibility, driving more traffic to their website and enhancing their brand presence.
Enhanced Engagement Metrics
The SEM campaign not only improved visibility but also boosted user engagement. The campaign resulted in 520K clicks, 450 call clicks from ads, 812 inquiries, and 1.5K job applications. These metrics highlight the success of our strategy in attracting and converting potential candidates and clients.
Innovative UI/UX Design for Zebra HR App
In addition to managing SEM campaigns, I designed a user-friendly UI/UX for Zebra’s HR app. The new design simplifies the application process for job seekers and enhances the functionality for HR managers. The intuitive interface ensures a seamless experience, making it easier to navigate, apply for jobs, and manage inquiries efficiently. Below are two images showcasing the redesigned app interface.
Services Used:
STRENGTH IN STEVE
Significant Business Impact
Partnering with me for their digital marketing and app design needs has resulted in substantial benefits for Zebra Strategic Holding Limited. The SEM campaigns and the redesigned HR app have led to:
Actual ROAS
Call Clicks from Ads
Job Applications
Customized SEM and UI/UX Solutions
Working with Zebra Strategic Holding Limited, I provided tailored SEM strategies and innovative UI/UX design solutions. They expressed their satisfaction, stating, “Steve’s expertise in SEM and UI/UX design has significantly enhanced our online presence and user engagement.
- Targeted Google Search Ads
- Ad Performance Optimization
- UI/UX Design for HR App
